Idea sharing
Where Can I Share My Idea and Get Useful Feedback?
Discover where to share an idea, how to ask for useful feedback and when to describe the underlying problem instead of revealing a complete solution.
An idea becomes more useful when it can be examined by other people. Feedback can reveal whether others recognize the same need, what assumptions may be wrong and which parts of the idea deserve further development.
Finding a suitable place to share an idea is not always easy. A general social media post may reach many people but produce little relevant feedback. A specialist community may offer valuable expertise but know less about the people experiencing the problem. Some ideas are also too early, sensitive or unclear to be shared widely.
The right channel depends on what you want to learn.
Start by deciding what kind of feedback you need
Before choosing where to share your idea, define the question you want other people to help answer.
You may want to understand:
- whether other people experience the same problem;
- how frequently the problem occurs;
- how people currently deal with it;
- whether the proposed solution is understandable;
- what could prevent people from using it;
- whether the idea is technically feasible;
- whether a company might consider paying for it;
- what similar solutions already exist.
These are different questions and may require feedback from different people. Potential users can describe their experiences, while specialists may be better able to assess feasibility. Businesses can explain purchasing requirements, and other founders can challenge assumptions about the business model.
“Is this a good idea?” is usually too broad. Specific questions produce more useful answers.
1. People who experience the problem
The most valuable starting point is often a conversation with people who encounter the problem themselves.
They can help you understand:
- when and where the problem occurs;
- how serious it feels;
- what consequences it creates;
- what workarounds they already use;
- why existing alternatives are insufficient.
Try not to begin by selling your solution. Ask people to describe what they currently do and what makes the situation difficult. Otherwise, they may respond politely to your proposal without revealing whether the underlying need is important.
Friends and family are easy to approach, but they may not represent the intended user group. Their encouragement can be helpful, although it should not be mistaken for evidence of demand.
2. Professional contacts and industry communities
Colleagues, customers, suppliers and other professional contacts may understand both the problem and the environment in which it occurs.
Relevant feedback may be found through:
- professional associations;
- trade groups;
- industry events;
- online professional communities;
- customer advisory groups;
- local business and entrepreneurship networks.
These channels work particularly well when the idea concerns a specialized process, regulated industry or business-to-business service.
Professional contacts may also identify practical constraints that potential users do not immediately consider, such as procurement requirements, integration needs, regulations or implementation costs.
However, existing relationships can affect how directly people respond. Make it clear that you are looking for honest observations rather than approval.
3. Online forums and specialist communities
Online communities can provide access to people with knowledge or experience that is difficult to find locally.
Possible channels include:
- topic-specific forums;
- Reddit communities;
- founder and maker communities;
- product management and design communities;
- software and open-source communities;
- local discussion groups;
- specialist communities related to a particular industry or problem.
Before posting, read the community rules and recent discussions. Many communities restrict self-promotion, surveys, links or requests for feedback. A post is more likely to receive a constructive response when it contributes something useful instead of simply directing people to a product.
Describe the problem and what you have learned so far. Ask focused questions and participate in the discussion. Avoid posting the same promotional message across unrelated communities.
4. Direct interviews and short surveys
An idea does not have to be shared publicly to receive feedback. Direct conversations can produce more detailed information than an open post.
Interviews are useful when you want to understand experiences, motivations and context. Surveys are better suited to comparing responses to clearly defined questions across a larger group.
A practical sequence is:
- Conduct a few exploratory conversations.
- Identify recurring themes and language.
- Use those findings to create a short survey.
- Follow up with selected respondents when clarification is needed.
Surveys should not be used only to ask whether people like an idea. Questions about actual behaviour, previous experiences and current alternatives usually provide stronger evidence than predictions about future use.
5. Prototypes, pilot users and testing platforms
If the idea has developed beyond an initial observation, feedback may be collected through a prototype or limited pilot.
The test could involve:
- a sketch or concept description;
- a clickable interface;
- a landing page;
- a manually delivered version of the service;
- a small internal experiment;
- a limited group of early users.
The prototype should be detailed enough to test an important assumption, but it does not need to contain every planned feature.
Observe what people do as well as what they say. A person may describe an idea positively but struggle to understand or use it. Behaviour can reveal uncertainties that do not emerge in a general conversation.
6. Platforms for sharing problems and opportunities
Most idea-sharing channels begin with a proposed solution. Another approach is to make the underlying problem or unmet need visible first.
A problem-first description allows other people to:
- indicate that they recognize the same need;
- add examples and context;
- suggest alternative solutions;
- identify related problems;
- evaluate whether the opportunity is worth exploring.
This can be particularly useful when you understand the problem but do not yet know the best solution—or when someone else may have the expertise and resources needed to address it.
Opporio is designed for this purpose. It provides a public place to share problems, unmet needs and opportunities for improvement. Other users can signal that they need the problem solved, discuss it and propose possible Solutions.
The objective is not only to collect ideas. Making needs visible can help connect the person who recognizes a problem with companies, innovators and startups capable of developing a solution.
Should you share the problem or the complete idea?
In early discussions, sharing the problem is often more useful than presenting a fully specified solution.
A solution can narrow the conversation too soon. People may evaluate the proposed feature instead of considering whether there is a better way to address the need.
A useful problem description explains:
- the current situation;
- who is affected;
- what is difficult or missing;
- what consequences the problem creates;
- how the situation could be better.
You can still describe a possible solution, but present it as one option rather than the only answer.
To learn more about the value of making early ideas visible, read Why Sharing Ideas Matters.
How much should you reveal?
Public feedback requires judgment. You do not need to publish confidential information, trade secrets, personal data or every technical detail behind an idea.
Before sharing, consider removing:
- names and identifying information;
- confidential customer or employer information;
- unpublished technical details;
- commercially sensitive calculations;
- information covered by an agreement;
- details that another person or organization owns.
You can often receive useful feedback by describing the need, context and desired outcome without revealing how a solution would be built.
If intellectual property protection is central to the idea, obtain appropriate professional advice before public disclosure. An online discussion should not be treated as confidential unless the participants have explicitly agreed otherwise.
How to ask for useful feedback
A clear request makes responding easier. Instead of asking “What do you think?”, try questions such as:
- Have you experienced this problem?
- How do you currently handle it?
- Which part of the situation creates the most difficulty?
- What alternatives have you tried?
- What information would you need before trying a new approach?
- What assumption in this description seems weakest?
- Who else should be involved in evaluating the idea?
Do not ask only questions that confirm your expectations. Useful feedback may show that the original problem is less important than expected, affects a different group or requires a different solution.
Evaluate the feedback, not just the number of responses
A large number of positive comments does not automatically validate an idea. Consider:
- whether the respondents belong to the relevant group;
- whether they describe actual experiences;
- whether the same need appears repeatedly;
- whether their behaviour supports what they say;
- whether several comments originate from the same assumption;
- whether critical feedback reveals a solvable issue or a fundamental weakness.
One detailed account from a person who repeatedly encounters the problem may be more useful than many general expressions of support.
Feedback is evidence to interpret, not a vote that makes the decision for you.
Turn feedback into the next question
Sharing an idea should lead to learning. After collecting feedback, summarize:
- What did people consistently recognize?
- What new information appeared?
- Which assumptions became stronger or weaker?
- What remains uncertain?
- What is the smallest useful next test?
You may decide to clarify the problem, speak with a different user group, revise the solution, run a small experiment or stop developing the idea.
All of these can be valuable outcomes. Early feedback is useful precisely because it helps direct effort before the cost of changing direction becomes high.
When an idea is ready to move forward, From Idea to Implementation explains how companies can clarify, test and develop it further.
Make the need visible
There is no single best place to share every idea. The right channel depends on the problem, intended users, required expertise and sensitivity of the information.
Begin with the people affected by the problem. Use professional and specialist communities when contextual knowledge is important. Test developed concepts with prototypes or pilots. When the need could matter to a wider group, make it discoverable so that others can recognize it and contribute.
If something should work better, share it as an Opportunity on Opporio. Describe the problem, explain who it affects and let other people help reveal whether the same need exists elsewhere.